Brian Williams: Our launch may have been modest. But a quarter century of hard work has guaranteed the next 25 years will be anything but. Our future is limitless. MSNBC25
as our anchors, hosts, and correspondents share their thoughts on where we've been — and where we’re going.I was serving as Chief White House Correspondent for NBC News when I got the call from the boss: he wanted to see me in New York. Something about a new assignment. Something big was afoot. Upon arrival the assignment was revealed to me: a plan for a new cable network, designed for a new age.
I was serving as Chief White House Correspondent for NBC News when I got the call from the boss: he wanted to see me in New York. With some ceremony, Andy Lack revealed the new logo. He pulled back a piece of tissue paper covering a piece of black poster board. The peacock and"NBC" lettering were of course instantly recognizable, but this logo had a strange new prefix — the letters"MS." The future was upon us, I was told. Microsoft had reached a partnership agreement with NBC, and together they were forming something new.
From those early days I am left with grainy video of our first broadcasts, and a coveted blue polo shirt with"Launch Team" embroidered over the logo. I was the second voice on the network. The honor of taking us on the air went to a terrifically talented broadcaster named Jodi Applegate. I hope she has watched our terrific growth with pride. I know I have.
Our launch may have been modest. But a quarter century of hard work has guaranteed the next 25 years will be anything but. Our future is limitless.Brian Williams is the host of “The 11th Hour with Brian Williams,” which airs weeknights at 11 p.m. ET on MSNBC. In his role covering breaking news on MSNBC, he has anchored over 300 hours of live, breaking news coverage, including the 2020 presidential campaign and events around the world.
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