Nostalgia never looked so good!
The first collection has 10 to 15 styles, including an updated version of its now-iconic velour tracksuit. In the drops to follow, shoppers can expect windbreakers, oversized hoodies, and knitwear separates. Everything will be priced between $70 and $300.“When I created Baby Phat 20 years ago, it was because women – especially women of color – had no voice at all in the streetwear category,” Simmons said.
It felt like an organic time to share her big secret during her keynote at the United Nations Women Global Innovator for Change in March. “It’s a personal allegory for ‘look how far we’ve come’ and a reminder to women everywhere to expose young girls to entrepreneurial endeavors and bring them along with you,” Simmons said., and Aoki Lee, 16, were also a catalyst for the brand's return.
“I think it’s really exciting to see how Baby Phat lives in 2019,” Aoki Lee Simmons said in a press release announcing the launch. “We have this whole online shopping and social media universe that didn’t exist before. From the first day we announced that there was a Baby Phat relaunch in the works, back on International Women’s Day in March, we have had women clamoring for new tracksuits via comments and DMs on Instagram — or begging us to restock our [Forever 21] capsule collab.
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