Piaule began as a home goods start-up years ago and has grown into a chic, contemporary beacon of relaxation upstate.
Piaule Catskill, the brand new upstate boutique hotel, has its origins in the start-up home goods world. What began as an idea of linens for design-minded Millennials has evolved into a contemporary, ground-up building secluded in the Catskills of upstate New York with yoga, spa treatments, farm-to-table cuisine and big-time relaxation.
“It was the birth of us wanting to do something together, and be a part of all the exciting stuff we were seeing happening,” McHugh says of moving to the city.The pair took note of the boom of retail start-ups like Everlane and Warby Parker, and became inspired to try something of their own.
“They were kind of like mini hotels in the city,” Briggs says. “We were designing them with a very small budget, but just making it clean, minimal. We were the cleaners, we interacted with every single guest. And so we really got this weird exposure to hospitality. Then we started dreaming of a way to bring both worlds together.”That was over five years ago, and the result is Piaule as it is today, a boutique Catskills hideaway that has quickly become an in-demand getaway .
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