Three years ago, Michael Barbaro was a reporter on The New York Times politics desk who had no experience with radio or podcasting. Now he’s the face — and voice — of what has become a fast-growing…
politics desk who had no experience with radio or podcasting. Now he’s the face — and voice — of what has become a fast-growing vector for the Gray Lady’s digital future.,” which was the No. 1 downloaded U.S. podcast for June, according to industry tracker Podtrac. The show delves into a single news topic each day, with Barbaro interviewing different Times reporters. Recent episodes have covered Jeffrey Epstein’s death, the election of Boris Johnson as U.K.
What’s significant about “The Daily” is that more than half its listeners are people who don’t regularly subscribe to or read the Times, according to Stephanie Preiss, executive director of TV and audio. Nor is the podcast eating into time spent with the Times’ website. In fact, it’s driving listeners to read more content. “It’s reaching the next generation of smart, curious people,” Preiss says, adding, “Over 100 million monthly radio listeners are up for grabs to turn into podcast listeners.
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