🇮🇸🇮🇸🇮🇸 icelandairwaves
. But their sets felt like side dishes next to the roster's feast of newbie global talent. Over the five days I spent wandering around Reykjavik, I experienced the SXSW phenomenon of accidentally discovering a new favorite band several times, starting from the first act I saw.Jófríður Ákadóttir is a Reykjavik native, who I heard described as the"Queen of Airwaves.
People also love to talk about how SXSW sucks now, tainted by excessive major label presence, corporate branding, and an emphasis on getting onto the best line-ups and guest lists. For now Airwaves keeps VIP access and sponsorships minimal, and the days pass more like a national celebration than a music festival. Although Reykjavik is rapidly filling up with minimalist cafes and luxury hotels, much of Iceland's capital still feels like a fishing town.
The scene's intimacy means trends tend to echo around the country, transposed through an Icelandic lens. Ákadóttir recalls how, after Bjork toured with a brass band ensemble,"suddenly there was brass in every band in Iceland." When James Blake and The XX were coming up, everyone wanted to make ambient electronic.More than anything, though, Þórsdóttir also posits smalltown culture and lack of corporatization yields experimentation.
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