.max_read writes on the cosmic mysteries of 5-Minute Crafts, YouTube’s third-most-popular channel
Photo: 5-Minute Crafts Please take a moment to watch the following video posted by Twitter user @chipspopandabar:
The video went vaguely viral on Twitter on Thursday because, well, what the fuck? Who made this, and for what audience? What kind of “craft” is soaking an egg in vinegar and blue food dye? For that matter, why is an entity called “5-Minute Crafts” pushing a two-day project to make a big blue egg? To what malevolent end is the egg being made bigger?
5-Minute Crafts specializes in social-media videos demonstrating craft projects, recipes, easy repairs, and new and surprising uses for common household objects, but, like many of its peers in the ever-expanding “DIY” or “lifehack” category of content, its videos tend to stimulate a deep unease rather than a sense of newfound mastery or education.
Another famous channel in the burgeoning genre of Dark DIY is Troom Troom, a YouTube channel profiled by Vox’s Rebecca Jennings last year: How does that video make you feel? It makes me feel … baffled? Unsettled? Unsure? Why cut your hair like that? Who needs a homemade makeup brush? What am I watching?
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