New VIP+ Analysis: While the peak TV era seems to be ending, the growth of original content for FAST could offset the contraction.
, FAST services Tubi and Crackle have each committed to releasing over 100 original titles on their respective services in the next year, a significant strategy shift for these platforms. in the FAST space, original programming is poised to become a new key tactic for attracting viewers, especially if it proves successful for services like Tubi. Original content has not previously been a major component of FAST programming, giving this space substantial growth potential .
Going forward, studios are expected to spend more judiciously and on different types of content, such as unscripted and sports, with expenses increasing at a slower rate. FAST content is likely to be a significant part of this new picture, with smaller budgets than premium streaming series but plenty of programming time to fill.
If that’s the case, peak TV probably hasn’t peaked just yet, at least in terms of the number of shows being produced. But the TV landscape will still look very different going forward, with fewer big-budget titles, more free programming and different levels of content across different tiers of advertising and pricing. In other words, the broadcast/basic cable/premium cable model is
, as the industry winds its way toward a new version of the past. In those terms, maybe TV really has peaked after all.
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