It's the stuff of (urban) legend:
Author:Marie LodiPublish date:Sep 25, 2019The global skin-care industry is expected to surpass $179 billion by 2027, and the focus on buzzy, marketable ingredients — CBD, for example — is at an all-time high. Beauty brands are under pressure to find innovative ways to stand out from competitors while consumers are left to figure out what products are worth the hype.
Unlike in the case of La Mer's Miracle Broth, some skin-care brands came upon their hero ingredients entirely by accident. One example is snail mucin, which played a role in catapulting K-beauty toward global success. According to Alicia Yoon of Peach & Lily, it was first discovered by Chilean farmers who harvested snails; they noticed that wounds on their arms would heal quickly without scarring, and their hands were a lot softer.
While SK-II's products don't actually contain sake, the discovery led scientists to learn the skin-saving power of fermentation. "In the 1970s, Japanese scientists realized that some of the fermented ingredients found in foods helped to transform gut health. Then, they discovered that some fermented ingredients could transform the skin's health and look," Toyama says.
The brand Nu Skin also shares a similar backstory. On its website, its Epoch Glacial Marine Mud describes a legend in which indigenous peoples may have used the mud to make pottery. "They were unsuccessful because of its fine particle size, but noticed their hands were softer and smoother," the product description reads.
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