The shift dress became popular in the 1920s, thanks to Coco Chanel’s little black dress. Here’s everything to know about the history of the shift dress.
. The design caused an uproar because of its simplicity and dark hue. The silhouette was the foundation of the “flapper” style, and also became popular amongst other designers like Elsa Schiaparelli and Jean Patou.Harry Morrison/WWD/Penske Media via Getty Images
Designer Mary Quant, who popularized the miniskirt in England, was a pioneer of the modern shift dress in the ‘60s. She created stylish and affordable dresses for young women, and her colorful designs were often seen on British model Twiggy. In 1966, Twiggy posed in a bright pink shift dress by the designer with disco ball earrings and white tights, and the look became one of the most recognizable in her career.
Jackie Kennedy and Audrey Hepburn also had a hand in popularizing the shift dress in the ‘60s. But they took a more classic approach to the look, with Kennedy often sporting white gloves and kitten heels with her various shift dresses. Though the former First Lady gave the shift dress widespread appeal, Hepburn had a significant cultural moment with the.
Yet again, Jackie O. had a hand in popularizing the trend. Though the statement shift dresses were popular amongst Florida residents, they were desired globally after she was photographed wearing a polka-dot Lilly Pulitzer dress on vacation in Capri, Italy. Pulitzer toldModels in YSL Mondrian dresses.
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