Even before Apple TV+ goes live November 1, Apple is starting the streaming race miles behind its rivals
starring Octavia Spencer and Lizzy Caplan, among others. But, at least at the outset, that limited library might not be enough to justify a $5 monthly fee for consumers who aren’t planning on buying a new Apple device soon.
On November 12, Disney+ is roaring out of the gate with hundreds of movies and thousands of on-demand episodes, including many, many heavyweight Disney, Pixar, Marvel and LucasFilm properties. Perhaps the crown jewel of its original series is a live-action Star Wars show,There are also a string of Marvel Cinematic Universe-connected projects, a Jeff Goldblum docuseries and several original films in the pipeline.
For TV+ to really stand a chance, the projects Apple releases in the first year have to be absolute knockouts. Sure, there’s a seven-day free trial for everyone and people who get a year of access when they buy an Apple device will undoubtedly check it out. Still, good reviews and solid word-of-mouth will be vital. Even ifet al reach the heights Apple is surely hoping they will, rivals like Netflix, Hulu and Prime Video are winning acclaim for their projects, not to mention Emmys and Oscars.
Asking consumers to pay $5 a month for a service without established IP is a tough ask when there are so many entertainment options vying for the public’s attention. If someone doesn’t like what they see on Apple TV+ in the trial or year of free access, it might be difficult for the company to entice that potential subscriber back if they've already been disappointed.
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