Elemental landed by far the worst opening in modern history for Pixar. The animation empire has yet to rebound from the pandemic, when several of its titles were sent directly to Disney+.
This weekend’s two new releases were once expected to ignite the summer box office but instead entirely missed the mark, as “The Flash” stumbled with $55 million and “Elemental” collected just $29.5 million in their respective debuts. Both of those films. And worse, they were pricy endeavors, costing $200 million to make and roughly $100 million to market, so they are shaping up to be huge disappointments in their theatrical runs.
“This is a weak three-day opening for a superhero [film],” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “There have been similar openings that grew into big numbers,” he adds, referring to 2015’s “Ant-Man,” which opened to $57 million and ended with $519 million worldwide, as well as 2018’s “Aquaman,” which debuted to $67.4 million and finished at $1.15 billion globally. “But we do not see that here.
Analysts believe that several factors, one of them being those unenthusiastic audience reactions, were to blame for the film’s weak initial turnout. Another roadblock is that “The Flash” landed on the big screen without a traditional promotional push. That’s because Miller has become a controversial figure in recent years due to legal troubles and assault allegations.
“Elemental,” an animated adventure about opposites who attract, added $15 million at the international box office for a global total of $44.5 million. Unlike “The Flash,” “Elemental” has been embraced by moviegoers, who awarded the film an “A” CinemaScore. So there’s a chance that ticket sales could recover even slightly in the next few weeks, especially since there isn’t much competition from family films on the horizon.
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