For Teen Vogue's Africa's New Wave package, TheFolklore founder AmiraRasool talks to Teen Vogue about her mission to make the work of African designers and creatives available around the world 🌍
So much! Before working with The Folklore, to meet retailers, I had to go to wholesale shows like Shoppe Object and NY Now. While those shows are great, for a small brand like mine with limited resources, they are very expensive. These shows run anywhere from $2,500 to $10,000 for a booth, then there is the airfare, hotels etc. Then multiply that by the buying seasons in the year and it really adds up.
With The Folklore, I can work with a dedicated sales agent, save on the cost of booths and all the other fees associated with exhibiting. It is a great alternative for a smaller brand like mine. Also, on the show floor, smaller brands have to compete for attention with larger more established brands who spend thousands of dollars on their booths to make it more eye-catching. This also doesn’t make a lot of show room floors diverse in terms of makers & designers.
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