The skin-care brand settled with the Federal Trade Commission about alleged fake online reviews.
, employees were also allegedly specifically told how to structure their fake reviews so as to seem convincing and indistinguishable as Sunday Riley employees . According to the FTC complaint, they were also instructed to "dislike" negative reviews on Sunday Riley products, which, after enough dislikes, would cause the review to disappear.addressed the alleged leak on Instagram
, saying, in part, that the brand "did encourage people to post positive reviews at the launch of this product." The brand did not post the statement to its own account but rather, posted a comment in response to a post by beauty industry watchdog"As many of you may know, we are making an effort to bring more transparency to our clients. The simple and official answer to this Reddit post is that yes, this email was sent by a former employee to several members of our company.
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