Mass-market brands provide high-end styles at low prices. But what if the latest luxury trend is sustainability?
Last weekend, world leaders at the G7 summit in Biarritz, France, took time out from discussing Russian interference, Chinese tariffs and Iranian uranium to talk fashion.
The fact that world leaders are discussing fashion at all is something that should be celebrated. Fashion is political—even if it is often seen as something purely creative or artistic. What we wear is a key part of not only who we are but who we aspire to be. And now, more than ever, most people want to be someone who helps preserve the planet.
In the defense of these fast-fashion companies, there is no other way to provide season trends affordably than to compromise on quality and longevity. As quality goes down, quantity goes up, creating environmental economics that can simply never be sustainable. Zara, for example, produces 450 million items each year. Each one of those garments has its own carbon history of what went into producing the textile, coloring it and treating it, as well as the machinery that made all this possible.
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