The quiz “Which One of My Garbage Sons Are You?” is iconic ClickHole content. Its creator has long remained anonymous — until now
ClickHole’s 2014 “Garbage Sons” quiz. Photo: Clickhole ClickHole, a sister site of the Onion that parodies the internet’s most clickbaity content, launched in June 2014, but it arguably wasn’t until later that year that the site dropped its first timeless classic. This was a post so widely shared that New Yorker writer Jia Tolentino would later say it “derailed all operations for about an hour” when she was working at Gawker.
So you started writing at ClickHole right from the launch. If you don’t mind my asking, what was the first thing you wrote for it? The Dreaded Laramie. Photo: Clickhole That’s so funny to me, because I look back at that quiz as this thing that exploded the internet for that day and a little bit after. I mean, that’s what my memory is, but for you it seems to be much smaller.
I think there’s a lot of other stuff about this quiz that makes it work that I hadn’t realized at the time, and I just thought, like, Well, if I write in the same specific style every single time, then it’ll always be funny. So I think eventually the lesson I learned from it is to not look for crutches like that, because the stuff that’s worked since I wrote that has been generally pretty different from “Garbage Sons” in terms of style.
There’s always a hunger for pure jokes, but I guess I wonder if it feels harder now to cut through so much seriousness, so many political jokes, with things that are very silly. And related to your comment about how people used to go on websites, now I’m thinking of that great Onion article “We Don’t Make Any Money If You Don’t Click the Fucking Link.” That was perfect.
Also, part of the goal of ClickHole and the Onion is that it’s coming from this unified editorial entity that isn’t, uh, “Adam writing for ClickHole.” When you told me you wanted to talk about the piece and do something [on it], we all talked together about whether or not it would be a huge deal at all to have one person talk about one thing they had written.
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