Now that people know where their ancestors are from, thanks to products like 23andMe, they want to visit those places: Enter tour operators.
Sales are slowing for leading direct-to-consumer genetics testing sites AncestryDNA and 23andMe, Business Insider's Lydia Ramsey reported. Despite sales projections for genetics testing companies, ancestry tourism is still booming. In 2018 and 2019, major hospitality brands including Airbnb and Cunard entered the ancestry travel space, offering trips and recommendations based on DNA tests.
Sales are slowing for leading direct-to-consumer genetics testing sites AncestryDNA and 23andMe, Business Insider's Lydia Ramsey reported. Despite sales projections for genetics testing companies, ancestry tourism is still booming. In 2018 and 2019, major hospitality brands including Airbnb and Cunard entered the ancestry travel space, offering trips and recommendations based on DNA tests.
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