Apple and Google have a symbiotic deal: ChatGPT will pressure the former to evaluate this relationship
Microsoft has acknowledged that conversational AI searches that provide answers directly within search could reduce potential monetization from sponsored links, but that the impact would be greater for Google.
It's unclear whether Apple would want to change the default search engine to Bing, but it's always had a contentious relationship with Google. At the very least, a bidding war could give Apple leverage to demand a higher price for the default position. Microsoft has roughly, making it one of the few companies that can compete with Google for the spot.
A spokesperson for Microsoft declined to comment on any potential attempt to bid for default search on Apple devices. Google did not immediately respond to a request for comment. in the company's most recent earnings report. for Google as well as other tech giants like Meta. Microsoft wants a bigger slice of the pie. Subscribe to push notifications
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