The Great White Shark And The Remora: Epic’s Revamped Digital Health App Marketplace

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The Great White Shark And The Remora: Epic’s Revamped Digital Health App Marketplace
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I am the Founder and Managing Director of Summit Health Advisors, a unique strategic advisory at the intersection of healthcare and technology, specializing in multi-sided platforms. I have spent more than 15 years leading strategy for innovative digital health companies including CVS Health and Surescripts, the first true healthcare platform, and am passionate about helping investors and healthcare operators leverage network effects to help physicians and care extenders improve the quality and

Sharks and remora fish share a symbiotic relationship: their intimate coexistence aids one another’s survival. In business, a similar relationship exists between digital marketplace platforms and 3rd party app developers.

The EHR giant released its inaugural app marketplace, the Epic App Orchard, in 2016, to provide third-party developers access to Epic’s customers. Several other EHR providers launched marketplaces around the same time, including Oracle Cerner, Allscripts and athenahealth.

It would be understandable to question Epic’s, or any EHR’s, capability in this regard. Historically, Epic has been adverse to openness. In 2019, Epic’s CEO and founderits health system customers to oppose the Department of Health and Human Services’ information blocking rules, which would compel EHRs to make data more accessible to patients, providers and 3rd party developers - and thereby threaten to erode Epic’s walled garden - which surrounds over 300 million patient records.

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