Grimace masquerades as an ordinary character—until you start asking DC teens what he is.
that raised a provocative question: What, exactly, is Grimace? Yes, he’s a blob-shaped cartoon marketing character, but whathe? An animal? A vegetable? A mineral? Granted I’d not thought about it terribly hard, but I always imagined him as a prune.
Before I describe the meal, let me tell you about the scene. This is the Tenleytown McDonald’s at 3:30 pm, also known as “DCPS-is-out o’clock.” On cue, the teens swarm, and I start popping over to their tables to ask if they’re celebrating Grimace’s birthday. “Who?” asks a girl from Alice Deal Middle School. “What is that?” says her friend, looking perplexed. “Like the facial expression?” asks a boy from Jackson-Reed High School.
These teens are game to describe Grimace, but none of them seem particularly intrigued. Perhaps that’s why, as they saunter around McDonald’s, they carry blue shakes and brown shakes and red shakes, but not one of them is sipping a purple Grimace shake—not even on the day of his birth. I think these kids are correct; the grape-berry Grimace shake goes, in my opinion, against the spirit of Grimace. It’s so literal, so predictable:This is the worst version of Grimace, a bland McDonaldland character hawking Happy Meals on TV.
Leaving Grimace’s birthday, I feel a little sad, and at first, I can’t figure out why. I drank a good milkshake and met some fun teens—what else could I possibly expect? that adults who are “faced with an uncertain future” and living in “turbulent times” can go to McDonald’s to “connect with the past”—Grimace’s birthday, he implies, is meant to bring people like me great comfort. That in itself is alienating; the more distant I feel from my childhood, the better I assume things have gone.
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