The inverted commas are particularly important.
The launch was announced a few hours ago and the post already has over 10,000 likes and over 200 comments. Many of the brand’s loyal customers are praising it for the excellent use of puns and product development. There was some confusion as to whether or not the papers couldbe used for blotting, with the brand responding to one customer’s query saying, “We won’t stop you!”
This isn’t the first time Ouai has delved into cannabis-related products, having announced the launch of a CBD-infused version of its hair and body scrub last year. However a few weeks later Atkin announced the product was no longer going to be released. In an Instagram statement she wrote, “We researched CBD months ago and saw it naturally calms inflammation and irritation. We decided to add it to a small special batch of our Scalp + Body Scrub.
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