Meet the highest-paid female athletes:
Naomi Osaka entered the U.S. Open last year largely under the radar as the 19th-ranked player in the world. But that all changed with her run to the finals and her memorable win over Serena Williams. When Osaka backed up the Open title with a second straight Grand Slam win at the Australian Open in January, theOsaka’s accomplishments, youth, skill and multicultural appeal make her a marketer’s dream.
Williams continues to expand one of the most robust endorsement portfolios in sports, adding Pampers, Axa Financial and General Mills to her roster. They join more than a dozen other brands, like Nike, Beats, Gatorade and JPMorgan Chase. Female athletes in soccer, basketball and softball earn salaries of pennies on the dollar compared with their male counterparts. The WNBA max salary slot this season is $117,500, compared with $37.4 million in the NBA.
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