Brands trying to reach new customers are turning to college students:
Welcome to Career Week! While we always make career-focused content a priority on Fashionista, we thought spring would be a good time to give you an extra helping of tips and tricks on how to make it in the fashion and beauty industries.
Varquez claims that YMC is a pioneer within the collegiate ambassador space with the promotion of brands like Red Bull back in the early 2000s. Nearly two decades later, attracting those same youths has drastically changed: "When we started in this business, not everyone had a mobile device in their hands and it was certainly not a smartphone connected to high-speed internet at all times," says Varquez. "Obviously, social media has completely changed the landscape, as well.
Tran also mentions how much her experience has helped with her studies and choosing a career path. "I feel like I've been applying everything I learned in my classes to this Pink program directly," she says. "I actually wasn't an event planning minor prior to getting this experience and so the Pink program opened my whole world to event planning.
"The cool thing with colleges is every year new students are coming in, so it's a challenge for us to continue to reach these freshmen and allow them to learn about Rent the Runway," says Hollender. "Even if they're not signing up for a membership or renting with us, they're at least understanding that renting is a smart and sustainable way to get dressed. Once they have a paycheck — post-college — they'll become subscribers for life.
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