Nielsen also says 17 million people watched at least a few minutes of the Martin Scorsese's TheIrishman over its first weekend
drew a sizable — and fairly steady — audience over its first five days on Netflix, according to Nielsen data.
The ratings service says the 3.5-hour mob epic drew an average audience of 13.16 million viewers from Nov. 27-Dec. 1, with each day averaging between 2.15 million and 3.14 million viewers . A total of 17.1 million unique viewers watched at least some of the film. The decades-spanning story starring Robert de Niro, Al Pacino and Joe Pesci was most popular with viewers ages 50 and up, who made up nearly half the average viewership over five days. Nielsen says men 50-64 made up 20 percent of the audience on premiere day and 15 percent of the five-day audience.
Nielsen's SVOD ratings measure viewing on TV sets only, and only in the United States. Netflix contends the numbers don't reflect the total audience for its content, as they don't include worldwide viewing or those who watch on other devices. Like other streaming platforms, Netflix does not regularly release viewing data, though the company highlights a handful of projects in its quarterly earnings reports.
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