Even as it becomes more difficult to profit from independent restaurants, diners remain viable businesses in New Jersey in general and along the Jersey Shore in particular. (via EaterNY)
With its rotary phone and AM radio, it’s way more old-school thanin Farmingdale, which beckons with tuna melts, burgers, and specials named for a Camaro , an Impala , and a handful of other vintage cars. JB’s has been open less than a decade, according to a manager, and feels more like diner simulacra, with its rockabilly sensibility and high school-aged workers.
It’s a different scenario than when Logdon’s family bought the place. Back before high schools merged into regional schools, she says, her father kept Sunset Landing open as an after-school spot for kids who’d come for snacks or late lunches and water skiing on the lake. “It used to be like,” she says. Logdon worked there every week starting at 11 years old up through undergraduate school.
“I just unpacked my apartment and I need a burger,” a woman announced as she breezed in through the door one Sunday night and grabbed the first seat at the counter. She recently left her husband in Virginia and was starting fresh at the Shore, not too far from her kids in college. Even though it was a hotel diner as opposed to a longtime spot like Roadside, Sunset Landing, or even JB’s, everyone knew their roles. The server put a glass in front of her, and the few evening patrons put down their forks to listen.Check your inbox for a welcome email.By submitting your email, you agree to our
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