Wedding photographer Brenda Bergreen on how you can identify your ideal type of wedding photography client and market to that type of couple.
Want to know the key to finding your ideal wedding photography clients? Be true to yourself. I know, it doesn’t seem like it can be that simple but it really is.
At the beginning of your wedding photography career, you might be focused on simply booking as many weddings as you can in order to make ends meet and gain experience. But there will come a point — and it will come quickly — when you will value working with awesome clients. They can make or break your day, your wedding season, and your ability to combat professional burnout.The first step in finding your ideal wedding photography clients is to identify who that is.
Maybe instead of making sure you have consistent branding across all your marketing platforms, we should make sure your values are consistent across everything you do. For example, say you’re super laid back about the whole interviewing, shooting, and booking process and you make that clear on your website but then you hit your clients with a super overly aggressive contract.
Choose your marketing strategies based on your client’s values. One fail-proof method is to utilize and maximize referrals and references from your past ideal clients. Our best clients come from our best clients because they have shared values and they have a recommendation from someone they trust. Similarly, work with venues or other vendors that have similar values and you can pass referrals between each other.You identified them, you marketed to them, and they came knocking on your door.
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