The Kim Kardashian 'Kimono' Trademark Controversy, Explained

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The Kim Kardashian 'Kimono' Trademark Controversy, Explained
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Here's what to know about Kim Kardashian's latest controversy.

. It is unlikely that a trademark for just the word "kimono" would be approved for Kardashian to fully exploit Japanese culture by "owning" the word kimono., there have been other companies who have tried to trademark "kimono" in 2013.

So, is naming a shapewear line after a traditional Japanese garment that it bears no resemblance to a problematic decision to make? It's certainly worth giving a side-eye, and thinking about critically. However, the details of this trademark are crucial to understanding just how much of her new business venture is actually appropriating another culture.

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