“Government did not become involved in supporting K-pop until after K-pop had already been making international inroads.” Read more in the WashTimes U.S. & South Korea Alliance special section
and its cultural output were virtually unknown in international society before the Korean War. The devastated country was subsequently seen as a basket case in the 1950s, as an unlovely bastion of metal-bashing in the 1960s and 1970s, and as a hot spot of fiery political protests in the 1980s and 1990s.
It provides a needed identity when your country is sandwiched between two cultural superpowers in China and Japan.officials are “riding the coattails of Hallyu because they understand that soft power is better than hard power when you are a small country between the world’s second and third largest economies, both with much larger populations,” said CedarBough T. Saeji, who teaches Korean and East Asian studies at Pusan National University.
The 1997-1998 Asian financial crisis proved an even bigger stimulus, forcing old, established companies out of the entertainment business and allowing new talent to fill the vacuum. The crisis hammered the currency, and as cable TV came online across Southeast Asia, South Korean drama producers saw an opportunity to undercut Japanese competitors.
The result: a kaleidoscope of unleashed creativity, savvy management, new-technology mastery and an openness to international influences.
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