The Kylie Cosmetics x Balmain Collection Just Made Its Runway Debut

Each member of this season’s Balmain army found themselves among the first to test-drive the hotly anticipated Kylie x Balmain makeup collaboration.

As if there wasn’t enough hype around the Balmain show already, the news that Kylie Jenner and designer Olivier Rousteing would debut their new makeup collaboration during the French fashion house’s Spring 2020 presentation certainly upped the ante. Though Jenner announced earlier this week that she had to cancel her trip to Paris Fashion Week due to an undisclosed illness, there was still a colossal paparazzi mob outside of the Palais Garnier ahead of the show.

Backstage, Kylie x Balmain gift bags were lined up neatly as each member of this season’s Balmain army—including Tami Williams, Nataliya Bulycheva, and Issa Alien—found themselves among the first to test-drive the hotly anticipated offerings. For the show, Rousteing and Jenner conceptualized two kinds of graphic eyes: The first a bold, metallic silver wing, and the other a watercolor smoky eye, riffing on Jenner’s look in the Instagram-breaking campaign.

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