It reduced bounce by 33 percent compared to its big-name competition. Shefit
High-impact support with softer fabric.
“I always struggled with body positivity,” she says. “I dealt with eating disorders in high school. Staying in shape for this first pregnancy was so important to me. I didn’t want to go back down those routes.” She knew that other women could benefit from her design. “I really felt like I had a solution to the problem and needed to share it with all women,’ ” she says.. That eight minutes of screen time sold out the brand’s first batch of the Ultimate Sports Bra inventory within hours.Trevor Raabimpact Ultimate Sports Bra, the high-impact Ultimate Flex, and the low-impact Real Support. And true to Moylan’s goal to help all women, Shefit’s bras support sizes 30A to 48I.
“I’m very flat-chested,” says Levin. “But people forget that even athletes who are not well-endowed need support.” The bustier women on Levin’s team fared worse.
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