The latest casualty of Trump’s trade war with China? California wine.
“The wine business moves slowly, like a turtle,” Hank Wetzel says. “It takes a long time to build relationships.” Samuel Garcia moves barrels of wine in a forklift at Alexander Valley Vineyards. The winery shipped 175,000 cases last year, mostly in the U.S. About 7,000 barrels of wine are stored in a cave at Alexander Valley Vineyards. California wineries face a 93% price increase because of taxes and retaliatory tariffs imposed by China amid the trade war.
Outside the cave, a worker moved quickly across rows of barrels, siphoning wine through a glass tube from each of them, tasting for defects and spitting out each sample. Nearby, in a small warehouse, bottles moved along a conveyor belt as one machine after another filled them with Cabernet Sauvignon, corked them, sealed them with foil and slapped on labels before two women, working briskly, packed the finished product into cases.
Over decades, Wetzel cultivated markets across California, in Texas and in other U.S. states to the point of shipping 175,000 cases last year. But he had never sought business abroad until he visited China two years ago. With his sons taking over day-to-day operations and sales, Wetzel and his wife, Linda, who oversees the winery’s bookkeeping, were looking for a new adventure.
Last fall, Wetzel hosted the Suns in Sonoma County. “We ate meals and drank wine for three days,” he said. “We showed them our harvest so they could go back to China and tell our story. We became friends.” “There’s a dinner with Costco’s buyer,” Wetzel said. “I’m interested to see how they present the goods with these hefty prices.”
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