So excited about this launch from TheLipBar!
When Melissa Butler presented The Lip Bar on ABC’s Shark Tank four years ago, she was told in so many words that her business was unoriginal and unlikely to succeed. “You only have so many minutes on Earth, don’t waste them trying to sell lipstick,” said one of the panelists. To say Butler proved her detractors wrong would be an understatement. Today, the line of custom vegan lipsticks can be found in hundreds of Target stores across the country.
The two-fer is a gorgeous, layered compact with bronzer on top, blush on the bottom and a small, flat brush for application. According to Butler, developing all five shade duos of Fresh Glow was a 15-month process, from ideating the incredibly intricate packaging to deciding what would go in it. When it comes to product development, her strategy is simple: to bring innovation to the market.“It’s been such a long time coming.
View this post on Instagram Yesterday @instagram launched their @shop page and I couldn’t be more honored, Surprised, excited that they chose me and @thelipbar to help launch their innovation! Check me out on the shop page with a smile as big as the sun and a lip as haute as couture! Makeup by my new friend who kept me laughing the entire time @brittsully 💋: Haute Mess by TLB In an effort to go beyond launching something that’s already in existence with pretty packaging, Butler...
“That was the first driving factor–diversifying the shade range for bronzer. Then we added a second layer to the compact–a highlighting blush. In summer, we all want to glow,” she said. “We want fresh, healthy-looking skin; like the sun kissed us in all the right places.” Butler, a self-professed old school beauty, also prefers compacts to palettes since they’re more travel-friendly and convenient to use; hence the stackable packaging that would steal the spotlight in any #shelfie.
The Lip Bar Fresh Glow is $20 and launches this afternoon on the brand’s website. Here’s a closer look at each of the five versatile shade combos:The Lip Bar Fresh Glow in ‘Double Date’ The Lip Bar.The Lip Bar Fresh Glow in ‘Just Got Paid’ The Lip Bar.
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