'From your throat to chest, it is filled with a burning sensation.' Some find it hard to down the new, hot spirit.
Moutai, a potent, clear spirit is a status symbol, though many find it tough to swallow; ‘very much like ethanol’China’s Kweichow Moutai Co. has become the world’s most valuable liquor company thanks to a fiery spirit that can cost nearly $400 a bottle.
The spirit is baijiu, a Chinese liquor made by fermenting sorghum or other grains in brick or mud pits. The company’s version, known simply as Moutai, has a long association with China’s Communist leaders, and has become a homegrown status symbol for affluent Chinese.
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