Lounge on faux alligator club chairs and sip margaritas while you wait: To stand out, some car washes are getting fancy with their amenities
Customers at lunch while employees at the Auto Spa Bistro wash a car in the parking lot in Atlanta.ATLANTA—Just a few blocks west of Interstate 75, the words Auto Spa Bistro are written in ornate gold letters at the top of a small building on 14th Street in midtown Atlanta.
Mr. Bradley says he is getting creative with amenities and services to make his car wash more like a club. Others are doing it to entice interest from investors, particularly since car-wash chain Mister Car Wash raised more than $560 million in a June 2021 initial public offering. “Eventually we’d love to grow that side of the business,” Ms. Dorhout says of the Clean Bean and the Dog Spa. “We’ve done catering events recently, but right now it’s more to help with the experience and customer service.”, the car-wash market is expected to reach $38.61 billion by 2030, at a compound annual growth rate of 3.1%.
Dirty Dogs, based in Atlanta, opened its first location in 2018 in Calhoun, Ga., with a coffee bar and other concessions. But Mr. Emmett nixed the full-service model, moving to a more streamlined business model centered on high-quality service without a high number of employees. Dirty Dogs also operates in Alabama.
Mr. Bradley is banking on a loyal customer base and celebrity clients to keep Auto Spa Bistro in business. Former NBA star Shaquille O’Neal is a member of the company’s franchising advisory board, for example.
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