Tesla CEO Elon Musk said the electric-car maker's pickup truck will start at less than $50,000 and outperform both a Ford F-150 and a Porsche 911.
"When you're the leader for 42 years, you've always got a target on you from everybody, and it's not new for somebody to look at F-150 as their benchmark and talk about it," Brian Bell, Ford's marketing manager for the F-150 and Ranger trucks, told Business Insider.
Bell added that Ford sees Tesla as a"credible competitor" and will study the company, just as it studies the rest of its rivals. But Tesla's intentions won't change how Ford approaches the electric F-150, Bell said.Read more:Those advantages include not needing oil changes and the ability to charge at home.
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