After becoming a huge hit for Fox in the U.S. across three seasons, The Masked Singer finally landed in the UK on Saturday — and it performed well for commercial broadcaster ITV. The celebrity sing…
The celebrity singing contest, in which stars are disguised in elaborate costumes so that a panel of judges and the audience at home have to guess their identity, premiered with 5.5M viewers between 7PM and 8.30PM.
It was the highest-rated show of the day on any channel, peaking with 6.5M as the identity of The Butterfly was revealed, according to BARB figures provided by overnights.tv. Based on a format originally created by Korean broadcaster MBC and made by fledging Scottish producer Bandicoot,
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