The American clothing company, which has become synonymous with tech startups, is no longer accepting new clients in financial services.
Patagonia is limiting the number of new customers it is branding its apparel for, choosing to work only with companies that align with environmentally-conscious values.
The American clothing company recently decided a requirement of new companies it works with will be that they align with Patagonia's values of being environmentally conscious and prioritizing the planet. Kim told Business Insider she had reached out to a certified reseller of Patagonia apparel making branded clothing for a client. The reseller, which is required to get approval from Patagonia, told Kim it couldn't fulfill the order because Patagonia was focusing on co-branding with"a small collection of like-minded and brand aligned areas".
The end of the #fintech uniform?! Farewell #patagonia vests. pic.twitter.com/3PpykELkZb— Binna Kim April 1, 2019
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