All mixed up
“Our art tells a story and our stories should be listened to as we intended,” Adele tweeted shortly after the release of her album, a release so massive that almost no one could escape its story even if they would like to. In 2020, Spotify began to automatically shuffle albums for all listeners instead of playing them in assigned order. But Adele’s wish proved to be Spotify’s command, and the company, but for premium users only.
“Do the Sony Shuffle!” shouted one 1986 advertisement for the Sony CDP-45. “It makes old CDs new!” But what anticipated the contemporary shuffle experience was the introduction of players that held multiple CDs; rather than just hearing a CD you owned play in an order you couldn’t predict, you could put a few that you liked together and, well, shuffle them, replicating the leanback experience of listening to the radio without hearing any of the stuff you didn’t like.
As a result, increasingly precise and invasive algorithms have crept in under the comparatively innocuous umbrella of “randomness”
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