Overtourism isn’t unique to Lake Tahoe and, like everywhere, its consequences have manifested into more than just piled-up trash.
Traffic, car pollution, illegal parking, microplastics, and a severe lack of affordable housing have steadily suffocated the quality of life, character, and fragile ecosystem of the pristine Sierra Nevada playground. So much so that the long-established goal of regional tourism boards has shifted drastically, from attracting visitors to educating them.Lake Tahoe Visitors Authority
In June, an unprecedented consortium of Lake Tahoe Destination Marketing Organizations, land management, and non-profit organizations signed the The message leans on the polite side, but the resentment fueling the announcement is palpable. The sheer volume of visitors has taken its toll on Lake Tahoe’s fragile ecosystems as well as the nerves of the region’s roughly 71,000 full-time residents, giving rise to calls for visitor numbers to be restricted.
“The truth is that none of us would be here without them [tourists],” Vrecek says. “We rely on them for our livelihoods. Yes, traffic is annoying, and no one wants to see litter in their backyard. But the question shouldn’t be ‘How can we limit tourism?’ but rather ‘How can we manage it for a better future for Lake Tahoe?’”
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