How Giorgetto Giugiaro’s folded-paper era defined the Seventies and beyond.
Illustrations by julian rentzschis often heralded as the most influential automotive designer of the 20th century, a wunderkind revered for his intrinsic ability to create beautiful, balanced, production-ready forms. His work in the Fifties and Sixties—at Fiat and the ItalianBertone and Ghia—was often so startlingly elegant that the contours seemed predestined.
Also in 1974, Giugiaro created the boldly faceted Pony Coupe concept, which helped introduce Hyundai to the wider world. The Pony has so beguiled the company’s current designers that they’ve created a modern version of it, the N Vision 74 concept. The striking Ioniq 5 EV hatchback is another unabashed tribute to this era of Giugiaro’s work.
Giugiaro’s third-generation 1979 Maserati Quattroporte barely softened his scimitar-like Medici concept. Its Jersey-barrier silhouette and lavish interior reflected the cosseted bunkering desired by wealthy Europeans in an era of political upheaval, bombings, and kidnappings. Giugiaro’s 1978 Audi 80 used a similar scheme for petit bourgeois tastes.
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