The brand beat out much larger macro brands like Miller Lite, Bud Lite and more.
Auburn fans also had some other national and regional craft brands in their top 10, including Colorado-based New Belgium Brewing, Georgia-based SweetWater Brewing and Delaware-based Dogfish Head Brewing.
About 2% of Auburn football fans followed Good People Brewing, which may not seem like a lot. The overall numbers for all beers was low, but much higher than the baseline - people who aren’t Alabama or Auburn football fans. Good People was also the most popular beer brand for Alabama fans, but it wasn’t nearly as popular among that fanbase as it was among Auburn fans. About 1.4% of Alabama fans were Good People fans, compared to Auburn’s 2%. And Alabama fans preferred some domestic macro beers more than Auburn fans, including brands like Miller Lite, Bud Light and Budweiser.
Miller Lite was the most popular domestic macro beer among both fanbases, followed by Bud Lite and Budweiser.
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