From 'Birds of Prey' to 'Emma'.
If you're like me, one of the chief downsides of the still-worsening coronavirus pandemic has been being kept away from the movie theater. Where I used to hit up my local AMC up to three times a week to stay up-to-date on the latest releases, I am now, in my selfless effort to"social distance," hitting up my local AMC, well...never.
The first studio to make such adjustments was also the biggest, as Walt Disney Pictures decided to release Frozen II on its Disney Plus streaming platform a full three months earlier than expected.
These actions were followed by NBCUniversal yesterday, when CEO Jeff Shell announced that several upcoming films from its Universal Pictures slate — including the celebrity-stacked animated family film Trolls: World Tour — would be made available to rent online the same day they were scheduled to hit theaters.
In his statement, Jeff Shell noted,"Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable. We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible.
— Fandango March 17, 2020 After the move from NBCUniversal, Fandango followed suit, announcing that Guy Ritchie's The Gentlemen and Margot Robbie's Suicide Squad sequel Birds of Prey would both be moving their video-on-demand releases up to next Tuesday, March 24, months before they would have been available to watch online otherwise.
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