The point of the alliance is not to do anything. It is to provide the appearance of doing something.
, “but to be totally candid, you have to evaluate what’s going on in the landscape of college athletics” . What the alliance willis not clear. The leagues say they’ll have a scheduling arrangement in football and basketball but acknowledge that that won’t start at any particular time because of existing game contracts. The three conferences will likely work together to stall College Football Playoff expansion for a few years.
The biggest reason to be skeptical about the durability of this partnership—again, aside from the fact that these large organizationsis that the three conferences have little in common aside from playing college sports and wanting to make lots of money. Successful partnerships have been built on less, of course, and Warren, Pac-12 commissioner George Kliavkoff, and ACC commissioner Jim Phillips are considered savvy business operators who understand the media landscape.
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