Dating in Lululemons? Why some women are going for a more casual first-date look
“Put lipstick on even when you go jogging!” admonished “The Rules,” the best-selling, unabashedly old-fashioned dating guide first published in 1995. In a 2012 edition of the book, authors Ellen Fein and Sherrie Schneider encouraged women to dress up for dates and even when not on dates. They wrote, “If you walk around in any old clothes on the theory that what counts is only what’s inside, not your outside, think again! Men like women who wear fashionable, sexy clothes in bright colors.
Although “The Rules” has often been criticized for its retrograde strategies, the concept of looking somewhat polished for dates is widely accepted. In the age of online dating, this often manifests as glamorous profile photos, and dresses and blowouts for dates. But some women are trying the opposite tack. There seems to be a new rule circulating: Dress down—way down—to make a more forthright first impression. Try a no-makeup profile photo for dating apps, or show up for a date in sweats.
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