'As long as everybody keeps turning out good looks, I will not be complaining.' - hautelemode
Beyond being the Talking Point of the Day online, Rock's look had a much bigger impact. "It's a real cementation of Peter Do in a wider context of getting your name out there," Meagher says, noting that Rock'salone has over 2.7 million likes. “That's a lot of reach. That's a lot of discussion. That's a lot of conversation. Those were images that really carried weight. I think those are some of the most liked images on @hautelemode’s Instagram, too.
Plus, on the red carpet, Meagher argues, these brands would be competing against the conglomerate-backed heavyweights, with their big budgets and contracted talent; street style gives them a chance to stand on their own. It's also an opportunity for a celebrity to support historically marginalized designers and give them a major PR boost, Smith notes: "From that visibility, maybe maybe an investor will see them; maybe [press] will see them and do a feature on them.
Behind the scenes, things are changing, too: Before, brands might not have loaned pieces for a celebrity to wear off-hours, and they might not have been as excited about a picture of a celebrity not on the red carpet — "but that's all pivoting," according to Smith. There are a handful of traits that can make a celebrity outfit go viral. There's the shoppability. There's campiness. Then, of course, there's the celebrity themself: For example, Rihanna and Lady Gaga — two big trailblazers of this specific type of dressing — will always attract attention on this front, because they've built a larger narrative around their style.
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