The next decade will belong to Indian stories, according to Sushant Sreeram, country director of Prime Video India. Sreeram was delivering a keynote at the ongoing FICCI-Frames 2023 convention in M…
2023 convention in Mumbai. “The coming decade belongs to Indian stories, with streaming enabling expansion of linguistic palette and content diversity,” Sreeram said.
Sreeram also noted that a quarter of the audience for Indian titles on Prime Video comes from outside India. He cited the recently released Amazon original series “Farzi” as an example. The show was released in 37 languages globally and streamed by viewers in 170 countries and territories over the launch weekend, in addition to entering the top 10 trending lists on Prime Video in multiple countries.
“The entertainment industry in India has become a unifying force, bringing together different regions and cultures through the power of storytelling,” Sreeram said. “It has revolutionized the way content is created, accessed, and consumed, providing viewers with a diverse range of pan-Indian and global content. This democratization of storytelling has been gratifying to both witness and support.”
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