Indie designers who didn't have the funds or connections to court traditional gatekeepers can appeal directly to their target audience on the platform. That includes dynamic young women designing for fat bodies.
on this front, but these stats are a reminder that fashion will always thrive on some level of exclusivity. We hate to admit it out loud, but you have to be rich/white/thin enough to really succeed on some level. The hope was that as the industry saw the success of brands like Selkie and Good American, they would decide that the potential profits — reports predict that the plus-size fashion industry will be— outweighed the fatphobia.
Sure, we have had some representation, from a handful of models like Paloma Elsesser and Precious Lee walking for major European luxury houses and Lizzo ringing up Donatella Versace for custom gowns. But for the most part, fashion remains closed to most fat people. Prevailing theories point to Covid-19 and a lack of interest from fat consumers as the culprits. To the former, we say: Duh,.
The young designer identifies as mid-size, and says it was a no-brainer to make clothing in larger sizes: "That's always been my priority and the core [of my business]. It's always going to cater to plus-size clothing primarily." Edelen is transparent about her journey as an indie designer, a tactic that plays well on Tiktok. (Her videos in the studio
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