The NFL, facing declining interest among young viewers, just struck a deal with TikTok.
hours before the game … That day, Marquise Goodwin scored an 83-yard touchdown, his first of the season " with Josh Groban's "You Raise Me Up" playing in the background. The post already had nearly 2 million "hearts."According to TikTok, NFL's content will include highlights, sideline moments and behind-the-scenes footage
The organizations will also launch NFL-themed hashtag "challenges," which encourage TikTok users to share videos on a certain theme or following a certain meme format. For instance, Chipotle's popular "Lid Flip Challenge" asked users to flip the lid of their burrito bowl at the restaurant.
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