The Note: Bloomberg pits wholesale campaign against retail strategies

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The Note: Bloomberg pits wholesale campaign against retail strategies
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Sen. Elizabeth Warren says 'Michael Bloomberg is making a bet about democracy in 2020. He doesn't need people, he only needs bags and bags of money. 'I think Michael Bloomberg is wrong, and that's what we need to prove in this election.'

In his first 24 hours in the race, Michael Bloomberg already has laid out more money for TV ads than any candidate has ever spent in a single week. The checks have been written before the former New York City mayor has a single public event as a presidential candidate.

Bloomberg's bio-heavy 60-second ad ignores his Democratic rivals and focuses heavily on President Donald Trump. It will almost literally be everywhere in the country, with media markets that include more than 40 states targeted. The irony is that Trump's success serves as a huge, glowing, very recent counter-argument to that theory.

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