The Obamas are reportedly leaving Spotify
with the streaming giant is coming to an end, and they won't be signing a new one. Their production company, Higher Ground, is reportedly seeking a partner that would allow it to produce several shows and release it on multiple platforms at the same time. Spotify typically seeks exclusivity from famous personalities in a bid to promote its platform, which is likely why it declined to make an offer for a new contract.
Higher Ground is in the midst of negotiating with several other potential partners, though, including Amazon's Audible and iHeartMedia for a deal that's expected to be worth tens of millions of dollars. The Obamas are each looking to appear in an eight-episode program, so we can expect shows with a limited number of episodes.
was one of Spotify's most popular shows in 2020 and was eventually made available on other platforms. report from February during the height of the Joe Rogan debacle may shed some light on its decision not to pursue another exclusive deal with a single platform. Apparently, Higher Ground was frustrated with Spotify at times and found it difficult to get additional shows off the ground under their partnership.
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