In an era of online retail, one formula for brick-and-mortar stores seems to be working.
It involves offering consumers something they can’t get online, a value they can’t resist and creating an urgency to buy.
And this creation is best illustrated in the off-price channel. In the world of fashion and apparel, that’s brands like T.J. Maxx, Marshalls, Nordstrom Rack and Ross Stores.
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